By Jayden Ireland on 3/9/2025
In today’s digital age, even your neighborhood café in Belgium benefits from a strong online presence. Belgians are increasingly tech-savvy – they expect their favorite cafés to have a website offering up-to-date information, menus, and convenient services at their fingertips. If you’re running a café and still wondering whether a website is necessary, consider this: our recent market study found that 77% of Belgians agree or strongly agree that a café’s website adds to its credibility. Simply put, a great website isn’t just a nice-to-have; it’s quickly becoming a must-have for cafés in Belgium.
Our team at KoffieIO conducted a market research study to understand how important café websites are to customers in Belgium. The results were eye-opening and make it clear why cafés need a website to meet customer expectations. Here are some of the key findings:
69% of surveyed Belgians said it’s important to be able to access café information online through a well-maintained website. Customers want to easily find details like opening hours, location, and menu on the web before they visit.
Response | Count | Percentage |
---|---|---|
Very important | 18 | 18.00% |
Somewhat important | 51 | 51.00% |
Not very important | 18 | 18.00% |
Neutral | 10 | 10.00% |
Not important at all | 3 | 3.00% |
74% of respondents feel their café experience is enhanced when they can explore the menu or offerings on a website beforehand. Being able to check out the vibe, food options, and prices online helps customers feel more confident and excited about their visit.
Response | Count | Percentage |
---|---|---|
Definitely enhanced | 33 | 33.00% |
Somewhat enhanced | 41 | 41.00% |
Neutral | 10 | 10.00% |
Not enhanced at all | 12 | 12.00% |
Slightly less enhanced | 4 | 4.00% |
Over half of consumers (51%) said that a café’s website often or always influences their decision to visit that café. In other words, having a website (or not having one) can directly sway where people choose to get their coffee.
Response | Count | Percentage |
---|---|---|
Always | 7 | 7.00% |
Often | 44 | 44.00% |
Rarely | 16 | 16.00% |
Sometimes | 24 | 24.00% |
Never | 9 | 9.00% |
A whopping 77% agree or strongly agree that a café’s website contributes to its overall reputation and credibility. Many customers perceive cafés with professional websites as more legitimate, trustworthy, and customer-focused than those without an online presence.
Response | Count | Percentage |
---|---|---|
Strongly agree | 30 | 30.00% |
Agree | 47 | 47.00% |
Neutral | 15 | 15.00% |
Disagree | 7 | 7.00% |
Strongly disagree | 1 | 1.00% |
It’s clear from these findings that Belgian customers expect their cafés to be online. They use websites to inform where they’ll grab their next latte, and they tend to trust and prefer cafés that have a great website. For café owners, this means an opportunity: by meeting this expectation, you not only satisfy your current patrons but also attract new ones who discover you through the web.
In summary, our findings make it clear why cafés need a website in today’s market. Having a website is no longer a luxury for Belgian cafés – it’s a necessity to meet customer expectations, build credibility, and stay competitive.
If your café doesn’t have a website yet (or if it needs an upgrade), now is the perfect time to act. KoffieIO is here to help you every step of the way. We specialize in professional Belgian café web design, creating custom websites tailored to cafés in Belgium. Our team understands what local customers are looking for – whether it’s bilingual content for a Brussels café or showcasing the unique character of your Antwerp espresso bar – and we build sites that capture your brand’s essence while delivering a seamless user experience.
Contact KoffieIO today for a professionally designed website that attracts more customers and grows your business. Don’t let your café stay hidden offline – let us help you launch an engaging, effective website that will brew up more business for your café.