Why Every Belgian Café Needs a Website

By Jayden Ireland on 3/9/2025

Data

In today’s digital age, even your neighborhood café in Belgium benefits from a strong online presence. Belgians are increasingly tech-savvy – they expect their favorite cafés to have a website offering up-to-date information, menus, and convenient services at their fingertips. If you’re running a café and still wondering whether a website is necessary, consider this: our recent market study found that 77% of Belgians agree or strongly agree that a café’s website adds to its credibility. Simply put, a great website isn’t just a nice-to-have; it’s quickly becoming a must-have for cafés in Belgium.

Key Research Findings: Belgian Customers Value Café Websites

Our team at KoffieIO conducted a market research study to understand how important café websites are to customers in Belgium. The results were eye-opening and make it clear why cafés need a website to meet customer expectations. Here are some of the key findings:

The study was conducted on 9 Nov 2023 with 100 respondents. The study was conducted by KoffieIO using the Prolific platform. Every participant indicated that they were a Belgian resident at the time of the study. The original data is available here.

Nearly 70% of customers find online info important:

69% of surveyed Belgians said it’s important to be able to access café information online through a well-maintained website. Customers want to easily find details like opening hours, location, and menu on the web before they visit.
Data

View Raw Data
ResponseCountPercentage
Very important1818.00%
Somewhat important5151.00%
Not very important1818.00%
Neutral1010.00%
Not important at all33.00%

Pre-visit browsing boosts the experience:

74% of respondents feel their café experience is enhanced when they can explore the menu or offerings on a website beforehand. Being able to check out the vibe, food options, and prices online helps customers feel more confident and excited about their visit.
Data

View Raw Data
ResponseCountPercentage
Definitely enhanced3333.00%
Somewhat enhanced4141.00%
Neutral1010.00%
Not enhanced at all1212.00%
Slightly less enhanced44.00%

Websites influence decision-making:

Over half of consumers (51%) said that a café’s website often or always influences their decision to visit that café. In other words, having a website (or not having one) can directly sway where people choose to get their coffee.
Data

View Raw Data
ResponseCountPercentage
Always77.00%
Often4444.00%
Rarely1616.00%
Sometimes2424.00%
Never99.00%

Credibility and trust factor:

A whopping 77% agree or strongly agree that a café’s website contributes to its overall reputation and credibility. Many customers perceive cafés with professional websites as more legitimate, trustworthy, and customer-focused than those without an online presence.
Data

View Raw Data
ResponseCountPercentage
Strongly agree3030.00%
Agree4747.00%
Neutral1515.00%
Disagree77.00%
Strongly disagree11.00%

It’s clear from these findings that Belgian customers expect their cafés to be online. They use websites to inform where they’ll grab their next latte, and they tend to trust and prefer cafés that have a great website. For café owners, this means an opportunity: by meeting this expectation, you not only satisfy your current patrons but also attract new ones who discover you through the web.

Bring Your Café Online with KoffieIO

In summary, our findings make it clear why cafés need a website in today’s market. Having a website is no longer a luxury for Belgian cafés – it’s a necessity to meet customer expectations, build credibility, and stay competitive.

If your café doesn’t have a website yet (or if it needs an upgrade), now is the perfect time to act. KoffieIO is here to help you every step of the way. We specialize in professional Belgian café web design, creating custom websites tailored to cafés in Belgium. Our team understands what local customers are looking for – whether it’s bilingual content for a Brussels café or showcasing the unique character of your Antwerp espresso bar – and we build sites that capture your brand’s essence while delivering a seamless user experience.

📢 Ready to take your café online?

Contact KoffieIO today for a professionally designed website that attracts more customers and grows your business. Don’t let your café stay hidden offline – let us help you launch an engaging, effective website that will brew up more business for your café.